Pepe J. Hernandez, Ph.D., CPDT-KA
Science-Based Dog Trainer · Upper West Side NYC
Neuroscientist turned professional dog trainer, helping New York City dogs feel calmer, safer, and more confident through positive reinforcement and evidence-based behavior work.
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Positive, inclusive, and grounded in behavioral science.
Pepe J. Hernandez
Ph.D., CPDT-KA
Founder · PJH Dog Training
My training philosophy is simple: dogs learn best when they feel safe, supported, and understood. I blend my background in neuroscience with modern positive reinforcement to teach real-world skills that help dogs thrive in Manhattan’s busy environment.
I specialize in reactivity, anxiety, and fear-based behaviors—particularly dogs who struggle on busy streets like Broadway, Amsterdam, or Riverside Park. Every training plan is individualized, humane, and rooted in evidence, not intimidation.
“Training should strengthen the bond between people and their dogs—not strain it.”
From Neuroscience to Dog Training
A background grounded in learning, memory, and behavior.
Ph.D. in Behavioral Neuroscience
My academic research explored how the brain forms and retrieves memory—especially emotional learning, reinforcement, stress, and environment. That foundation directly informs how I structure canine training.
Applied to Real Dogs in Real Homes
I translate behavioral science into simple, actionable steps that pet parents can implement easily. New York City dogs experience constant sensory overload; understanding how stress affects learning helps create far better outcomes.
Reactive Dog Training Specialist
Helping barky, lunging, anxious dogs build confidence and calm.
Reactivity is not disobedience—it is emotion. My approach targets the underlying feelings causing the behavior, using counterconditioning, desensitization, pattern games, and environmental management.
The goal is not suppression—it is resilience.
Learn more about Reactive Resilience Therapy™.
What NYC Dog Parents Say
“Pepe transformed our reactive dog into a calmer, focused companion.”
- M., UWS
“We wanted an LGBTQ+ friendly trainer. Pepe exceeded every expectation.”
- T. & L., Chelsea
“His neuroscience background shows—he explains behavior better than anyone.”
- A., Morningside Heights
Ready to Begin Training?
Let’s build calmer walks, better routines, and a stronger bond.
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